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《哈佛商业评论》Harvard.Business.Review.200702


  • Author: -
  • Publisher: Harvard
  • Publish Date: 2007
  • ISBN: -
  • Type: Pdf Size: 9 MB
  • Language: English
  • Star:
  • Update: 2007-12-31
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目录(Contents)

72 How Managers’ Everyday
Decisions Create–or Destroy–
Your Company’s Strategy
Joseph L. Bower and Clark G. Gilbert
80 Cocreating Business’s New
Social Compact
Jeb Brugmann and C.K. Prahalad
92 In Praise of the Incomplete Leader
Deborah Ancona et al.
104 Reputation and Its Risks
Robert G. Eccles, Scott C. Newquist, and Roland Schatz
116 Understanding Customer Experience
Christopher Meyer and Andre Schwager

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